Nobody tells you about the leadership tax when you get promoted.
You go from being the person doing the best design work on the team to being the person responsible for making sure the team does good design work. For a while, those two things feel like they’re pointing in the same direction. They’re not.
The leadership tax is the accumulation of everything that pulls you away from the craft. The stakeholder calls. The resourcing conversations. The performance reviews. The 1:1s where someone needs you to help them figure out whether they still want to be a designer. The roadmap prioritisation meeting where design doesn’t have a seat unless you fight for one. The hiring, the onboarding, the process that’s broken and that only you have the context and authority to fix.
None of it is the work. All of it is necessary.
I remember the first few months after moving into a principal role and realising that my weeks had restructured themselves completely without me noticing. More meetings. Less making. Reviewing other people’s work rather than building anything myself. I felt vaguely useful and deeply unsatisfied.
That feeling is common. It’s also worth paying attention to.
There’s a version of the transition to design leadership that nobody prepares you for, and that’s the grief of it. You’re giving something up. Not permanently, not completely, but meaningfully. The deep, focused, hands-on design work that made you good enough to get promoted is no longer your primary output. Because that work was tied up in your identity and your sense of competence, losing regular access to it is genuinely disorienting.
The organisations that handle this worst treat senior designers as simply doing more of the same work, plus managing people. The job description changes but the expectation doesn’t. You’re still supposed to be producing artefacts, presenting to clients, driving delivery, and also developing the team, building the practice, being strategic. The hours don’t expand. Something quietly breaks.
The organisations that handle it better understand design leadership as a distinct skill set rather than a promotion track. They create space for leaders to lead. They measure different things. They don’t penalise you for spending a Tuesday morning coaching a mid-level designer through a difficult stakeholder situation rather than producing a journey map.
But even in those environments, the tax still exists. Managing it is a deeply personal problem because the formula depends on what kind of work fills you up and what kind depletes you.
Some leaders thrive in the strategic conversations, shaping direction at the organisational level. The loss of craft is a fair trade for that kind of influence. Others need to stay close to the work itself. They find ways to maintain hands-on involvement, to keep a project or a part of a project that’s genuinely theirs. Not out of control, but out of necessity.
The mistake is treating one approach as more legitimate than the other. Both are valid. Both serve the work and the team in different ways. The only wrong answer is pretending you’re fine when you’re not. That leads to the specific kind of leadership burnout that looks like disengagement from the outside and feels like slow suffocation from the inside.
The best design leaders I’ve worked with are the ones who’ve made an honest accounting of the trade. They know what they’ve given up. They know what they’ve gained. They’ve made something like peace with it, while staying honest about the days when the balance feels off.
They’ve also figured out how to stay connected to the thinking, even when not always to the making. Critique as a practice. Sketching as a thinking tool rather than a deliverable. Staying genuinely curious about what the team is doing rather than just managing it from a distance. These aren’t substitutes for doing the work, but they keep the design muscle from atrophying completely.
The leadership tax is real and unavoidable. But it’s not the same as abandoning the craft. It’s a different relationship with it.
The designers I’ve seen make the transition most successfully are the ones who stopped trying to do both jobs at once and started being deliberate about which mode they’re in. When they’re leading, they’re leading. When they’re designing, they’re designing. The crossover still happens. It always does. But the intentionality around it changes the experience significantly.
You don’t stop being a designer when you become a design leader. You stop being a designer in the same way.
Getting comfortable with that, without losing the thing that makes you good, is the actual work of the transition. Nobody puts it on the job description, but it’s probably the most important thing you’ll figure out.
