About
For over twenty years, I’ve worked at the point where complexity meets consequence. I bring clarity to ambiguity, align people around shared outcomes, and help organisations deliver work that makes a measurable difference.
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Highlights
Designing experiences people trust
20+ Years
Leading Design Through Complexity
Multiple Design Teams
Built, scaled, and restructured
Global
Cross-market delivery
Millions
End users reached
Double-digit %
Measured uplift delivered
Values
Sharp strategy. Thoughtful design. No surface-level thinking.
I care about solving the right problem, not polishing the wrong one. The work should feel considered, resilient, and built to last. That takes better questions, honest conversations, and the discipline to stay focused on what truly matters.
(_01)
Strategy before
solution
I lead experience strategy at programme level, connecting user needs, business priorities, and delivery realities before design begins. When this work is done early, risk drops. Progress accelerates. Teams move with confidence instead of second-guessing.
(_02)
Alignment is the real accelerator
I create the conditions for confident, shared decision-making. Design and research bring product, technology, and business into the same conversation so momentum becomes deliberate, not accidental.
(_03)
Culture is a design
decision
I build design cultures grounded in trust, psychological safety, and clear direction. Supported teams outperform pressured ones. Not because they work longer hours, but because they work with clarity and conviction. How a team feels about its work is not a soft concern. It directly affects performance.
(_04)
Inclusion as competitive advantage
Accessibility and inclusive design are built into the foundation of every programme I shape. They are not compliance tasks added at the end. Evidence-led, inclusive design reduces risk, expands reach, and strengthens long-term outcomes. I hold that line, even when timelines tighten.
(_05)
Developing the people who build the work
I invest in the designers I lead. Coaching. Honest feedback. Clear progression pathways. Designers who have worked with me now lead teams of their own. Strong organisations are built by developing people, not just hiring them.
(_06)
Experience lives across the whole organisation
Experience does not belong to a single team. I work across product, service, operations, and technology to ensure design decisions reflect the whole system. When design has a seat at every relevant table, outcomes improve across the board.
Leadership
Design organisations that perform
I build design capability that improves performance, shapes leadership decisions, and grows with the business.
(_01)
Building high-performance conditions
I’ve led design teams through growth, restructure, and transformation by shaping the conditions that enable performance, not just managing output.
That means hiring for craft and judgement. Creating career paths that retain senior talent. Protecting standards when timelines make it tempting to compromise.
(_02)
Operating at the
strategic layer
I work at the intersection of strategy and execution, ensuring design influences direction before it reacts to it.
I represent design at leadership level, align cross-functional stakeholders, and maintain quality close enough to the work that standards never drift.
Design should have a voice where decisions are made, not just where screens are reviewed.
(_03)
Capability that
compounds
The organisations I work with do not just ship better products.
They build stronger design functions, clearer governance, and sharper decision-making habits. The impact outlasts any single programme.
Clients
Supporting leading brands through change
I’m brought in when the stakes are high and the direction needs clarity. Transformation, restructuring, expansion, reinvention. In these moments, design decisions shape commercial outcomes, not just customer journeys.
I worked alongside Elizabeth for 2 years at EF Englishtown. She consistently produced high quality work and was pivotal in significant brand evolution. She was great at fomenting a collegial atmosphere within her team and was a definitely a highly valued member of the organization.
Kristin Price Kristin PVice President of Product @ Bōde 
As a manager, Elizabeth has a wonderful style; she trusts her team to do great work, is encouraging of career development, and delivers feedback in a constructive and motivational way. As a designer in her own right she is exceptionally talented creatively, but also results-driven and business minded, basing creative concepts and design templates on best practice standards.
Katie Reynolds Freelance Copywriter 
Lizzie is an exceptional, forward-thinking creative who has a lot of drive to take complicated, challenging projects forward while satisfying and managing both the client's expectations and her need to produce the best possible designs that she can.
Matthew Pollard Senior Digital Designer 
Having worked with Elizabeth in both a candidate and client capacity over the years, the same traits shine through. She's an extremely talented hands on digital creative and marketeer, and also a wonderful leader. She's fair and firm, and backs it with knowing what she's doing.
Leigh Scholefield Director at Goose Lane 
Lizzie was undoubtedly one of the best designers I worked - fresh, forward thinking and inventive. She proposed challenging yet engaging experiences for clients such as Vodafone and News International. It was a pleasure to work with her and clients were always impressed with the creativity.
Seb Monks Senior Digital Marketing Consultant 
For a year I worked for and was supported by Elizabeth, I was given both opportunity and trust, which enabled me to add extra value to team. Lizzie is incredibly switched-on and inspirational manager and talented designer. I learnt a lot working with her which I am extremely grateful.
Matthew Lyall Creative Director and creative lead. 
Based in Manchester. Available worldwide.
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