Design Strategist & Senior Lead
Crafting the invisible threads that connect brands to people.
Experience
A career defined by curiosity, crossing borders, and building what matters.
I’ve led cross-functional teams to create work that resonates. Experiences people trust. Systems that travels across borders. All with plenty of heart and zero fluff.
approach
From ambition to alignment. From alignment to impact.
mindset
Clarity first. Craft always. Courage where needed.
Foucs area
Designing systems, not just screens.
Product Design
Digital Transformation
Experience Strategy
work
Combining strategic thinking with creative execution.
Through strategy, structure, and careful design, I help organisations move from uncertainty to alignment, and from alignment to impact.
Based in Manchester. Available worldwide.
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