Design Strategist & Senior Lead
Crafting the invisible threads that connect brands to people.
Experience
A career defined by curiosity, crossing borders, and building what matters.
I’ve led cross-functional teams to create work that resonates. Experiences people trust. Systems that travels across borders. All with plenty of heart and zero fluff.
approach
From ambition to alignment. From alignment to impact.
mindset
Clarity first. Craft always. Courage where needed.
Foucs area
Designing systems, not just screens.
Product Design
I work closely with product, technology, and delivery teams to shape experiences that are practical, buildable, and resilient. The focus is on making design actionable within real constraints, without losing sight of user needs or long-term value.
UX Strategy
Product design
Interaction design
Information architecture
Usability testing
Design–dev collaboration
Digital Transformation
I design experiences that operate across channels, platforms, and organisational boundaries. This work connects strategy to real-world services, ensuring decisions made in one area support the whole experience, not just individual touchpoints.
Digital transformation
Enterprise design
Cross-channel experience
Design system strategy
Platform ecosystems
Multi-market delivery
Experience Strategy
I support organisations at critical decision points, where direction is unclear and the cost of getting it wrong is high. This work focuses on setting experience intent, aligning stakeholders, and defining opportunities that guide delivery across teams and markets.
CX strategy
Experience strategy
Service design
Discovery phase
Problem framing
Experience vision
work
Combining strategic thinking with creative execution.
Through strategy, structure, and careful design, I help organisations move from uncertainty to alignment, and from alignment to impact.
Based in Manchester. Available worldwide.
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