Hello, I’m Elizabeth… a UX leader and design strategist dedicated to shaping user-centred digital experiences that drive business growth and inspire teams.
Focused on creating impact through design, technology, and human potential.
Driving Strategy, Delivering Impact.
I thrive on digging into challenges, uncovering unmet needs, and collaborating closely with cross-functional teams to design scalable, user-centred solutions that genuinely make a difference—for both businesses and the people who use their products.
Working at the intersection of product design and strategic thinking, I guide teams through every step from discovery to delivery. By leveraging design thinking, behavioural insights, and systems reasoning, I craft experiences that truly resonate with users and deliver measurable results.
I specialise in bringing order to complexity and clarity to ambiguity. My work transforms services and unlocks new opportunities by focusing on what matters most—aligning user needs with business goals to create meaningful, scalable, and sustainable outcomes.
Currently, I work at Valtech in the UK, leading the design and delivery of user-centred digital solutions.
Over the last decade I’ve created insight-led, human-centred experiences for a diverse group of brands including:
I was fortunate enough to work with and learn from Elizabeth for over a year as part of her Studio team at EF Englishtown. As a manager, Elizabeth has a wonderful style; she trusts her team to do great work, is encouraging of career development, and delivers feedback in a constructive and motivational way. As a designer in her own right she is exceptionally talented creatively, but also results-driven and business minded, basing creative concepts and design templates on best practice standards, A/B test data and customer insight.
She has a wonderful entrepreneurial spirit, will fight for great ideas and fosters out of the box thinking. I feel extremely lucky to have had her as my manager and mentor, and I know everyone who has the pleasure to work with her (or for her) in the future will feel the same.
Lizzie is an exceptional, forward-thinking designer who has a lot of drive to take complicated, challenging projects forward while satisfying and managing both the client's expectations and her need to produce the best possible designs that she can. She is a real team player and has a determined, persistent outlook to her work, coupled with a keen eye for design and excellent front-end knowledge that ensures that any job that she works on will succeed.
Having worked with Elizabeth in both a candidate and client capacity over the years, the same traits shine through...She's an extremely talented hands on digital creative and marketeer, and also a wonderful leader. She's fair and firm, and backs it with knowing what she's doing. Given half a chance: hire her or work for her - she's brilliant. Good luck with your new ventures Lizzie!
Lizzie was undoubtedly one of the best designers I worked with at Vivid Lime, Fresh, forward thinking and inventive. She proposed challenging yet engaging designs for clients such as Vodafone and News International. It was a pleasure to work with her and clients were always impressed with the creativity I had the opportunity to present. Top class.
I worked alongside Elizabeth for 2 years at EF Englishtown. She consistently produced high quality work and was pivotal in significant brand evolution. She was great at fomenting a collegial atmosphere within her team and was a definitely a highly valued member of the organization.
For a year I worked for and was supported by Elizabeth, I was given both opportunity and trust, which enabled me to add extra value to team. Liz is incredibly switched-on and inspirational manager and talented designer. I learnt a lot working with Liz over the past year for which I am extremely grateful.
Latest Insight
