I’m a dynamic professional with 15+ years of digital experience in UX processes, creative direction, brand development and visual design, website development, marketing and site analytics.
Motivated by challenges, I enjoy providing clients with integrated digital solutions, managing and inspiring digital teams, developing mobile apps and responsive websites, driving marketing strategies, implementing SEO, doing insight-led social media campaigns.
My expertise in digital marketing strategy includes the following:
Creative Strategy: Discovery (user research, analysis and opportunity), creation (usability and user centred design), management, forecasting results, and optimising delivery.
Digital Channel Development: From concept, to branding, technical build, marketing and monetisation; developing diverse digital projects for content marketing, large websites, online ad and email campaigns, mobile apps and sites.
Website Development: Taking creative ideas to digital commercial success, via UX and visual design, content build and messaging, and the production of first class systems using a number of coding foundations.
Global marketing: Working in all global regions (EMEA, US/MX, South America, Asia, Russia) to develop strategic global marketing campaign; also the development region specific marketing, pricing, and offer testing strategies.
Reporting: Channel and conversion path optimisation (working with multi-channel attribution modelling); as well as reports on ROI and LTV.
Project management: From start to finish; installing processes and effectively managing projects early and under budget (including outsourcing and managing multi-location teams).
Team Management: Managing, mentoring and motivating creative, production and development team’s day-to-day; building solid framework of team collaboration and knowledge share.
Budget management: Management and execution of marketing / production budgets (from start-up to circa £1 million+) – constantly exceeding KPIs, ROI and objectives.
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