Pet Care Branding and Digital Start-up

Leads Pet Care is a start-up company who approached me to develop the creative structure for the new website. This involved development of UX strategy – prototyping, user testing, research, and on-going product analysis. 

From here I have managed the visual design process, guiding the brand development, tone-of-voice and content route, as well as front-end development – ensuring all technical requirements are met.