East Caps

putting the product centre stage

All roads led to the online store

EAST CAPS is a niche market, baseball cap, eCommerce store, rooted in graffiti and street culture.

The website was designed with a heavy emphasis on street culture that centred around the needs of the customer, whilst showcasing clear information about the products. Bringing the brand identity to life digitally relied heavily on well curated photography.

Be sure to VISIT & Follow

Social media

Pushing products was always the primary consideration when it came to East Caps social presence, while maintaining integrity in the culture. Finding this balance was sometimes a challenge.

Triggered Emails

Encouraging shoppers to purchase, thanking them, and offering them discounts along the way.

Content marketing strategy

Our marketing budget wasn’t big so a core feature to our digital presence was content marketing strategy, and the development information magazine which could sit alongside the website.


For a new project


Strategy session

All Rights Reserved ©2021 eaglesimbeye.com

Book your one-on-one online strategy session

For a more in-depth look at your business, sign up for a strategy session.

Need more information? Contact Me

Reach out to me about business opportunities, media inquiries, or just to talk. 

Personal information
Contact information