EAST CAPS is a niche market, baseball cap, eCommerce store, rooted in graffiti and street culture.
The website was designed with a heavy emphasis on street culture that centred around the needs of the customer, whilst showcasing clear information about the products. Bringing the brand identity to life digitally relied heavily on well curated photography.
Pushing products was always the primary consideration when it came to East Caps social presence, while maintaining integrity in the culture. Finding this balance was sometimes a challenge.
Encouraging shoppers to purchase, thanking them, and offering them discounts along the way.
Our marketing budget wasn’t big so a core feature to our digital presence was content marketing strategy, and the development information magazine which could sit alongside the website.
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