Eighteen months of iteration and the product is a patchwork of decisions nobody fully owns. Constant iteration without direction isn’t learning. Here’s why the best design work starts slow.
AI can process 40 interview transcripts in 20 minutes. What it can’t do is tell you whether you asked the right questions, or catch what a participant didn’t say. Here’s where the line actually sits.
You spent weeks on the research. The insights were good. The roadmap didn’t move. Here’s why good research gets ignored, and what the research practice can do about it without waiting for the organisation to change.
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