Design has been trying to get a seat at the table for as long as I can remember. I’ve started to think the framing itself is the problem. Here’s why influence follows the work, not the invitation.
AI can process 40 interview transcripts in 20 minutes. What it can’t do is tell you whether you asked the right questions, or catch what a participant didn’t say. Here’s where the line actually sits.
The tokens were defined. The documentation was thorough. The Figma library was solid. Six months later, nobody was using it. Here’s why design systems fail, and it has nothing to do with the components.
By tapping into AI capabilities, UX designers can unlock new possibilities and optimise their design approach for better user experiences.
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