Carlson Rezidor Hotel Group
Client
Carlson Rezidor Hotel Group
Industry
Hospitality
Agency
Vivid Lime (Collinson Group)
Project Scope
Designing multi-market digital assets for an award winning global hotel loyalty programme.
Award Winning Customer Focused Loyalty Programme
At Vivid Lime, the internal digital agency of the Collinson Group, I worked with the Carlson Rezidor Hotel Group on digital assets for their global loyalty programme. The group operated across many regions and had a strong reputation for customer experience, supported by multiple industry awards between 2010 and 2012.
The Challenge
The loyalty programme needed high quality digital assets that could be used across more than twenty global markets. These assets had to support multi language translation, maintain a premium brand presence, and work within tight campaign timelines. My task was to create designs that balanced flexibility, clarity, and brand consistency across all regions.
My Role
I designed eDMs, landing pages, and microsite layouts for ongoing loyalty campaigns. I created modular templates that supported translation and ensured consistent visual standards across markets. I collaborated with marketing, account teams, localisation specialists, and developers to deliver assets that worked at global scale.
The results
I developed a block based templating system that allowed regional teams to update content while maintaining structure and hierarchy. The visual direction focused on premium imagery, clean typography, and a clear communication rhythm that helped simplify loyalty messages. The system supported fast campaign delivery and improved consistency across the hotel group’s network.
1.5M
Loyalty members reached across global campaigns
30-35%
Email open rates achieved consistently
10%+
Click-through rates exceeded industry benchmarks
25
International markets with consistent design quality
40%
Reduction in production and localisation time
