
What Qualities Make a Great UX Designer?
What makes a great UX designer? It’s an important question, not just for current and aspiring UX designers, but also for those looking to hire or working with UX designers.
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What makes a great UX designer? It’s an important question, not just for current and aspiring UX designers, but also for those looking to hire or working with UX designers.

In UX design, storytelling is a powerful technique for UX teams. It creats a compelling narrative arc that places people at the centre of the design. It helps us to visualise how the product can become part of people’s lives and ultimately become part of their reality.
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