Designing for Trust: Building User Confidence through Effective Design
Elizabeth Eagle-Simbeye
June 24, 2023
Trust should be at the heart of any long-term design strategy
Interactive Design
Anticipatory Design: Eliminate the friction and increase the efficiency
Elizabeth Eagle-Simbeye
April 27, 2022
The anticipatory design does what it sounds like. It anticipates what the user wants before they do anything, so the user experience is simplified and made better.
What Qualities Make a Great UX Designer?
Elizabeth Eagle-Simbeye
July 18, 2021
What makes a great UX designer? It’s an important question, not just for current and aspiring UX designers, but also for those looking to hire or working with UX designers.
Power of Persuasive Storytelling in UX Design
Elizabeth Eagle-Simbeye
July 15, 2021
In UX design, storytelling is a powerful technique for UX teams. It creats a compelling narrative arc that places people at the centre of the design. It helps us to visualise how the product can become part of people’s lives and ultimately become part of their reality.
Latest Projects
