When COVID-19 hit the UK in March 2020, social distancing guidelines required “non-essential” businesses to close their doors, which hit the fitness industry especially hard. Gym-goers were no longer able to attend the classes they loved.
Today’s health crisis is forcing gyms, personal trainers and wellness professionals to re-think their in-person experience, and many are looking for ways to stay connected with clients when they can’t make it in person.
The digital shift was coming all along – the pandemic simply moved the timeline up. I could ask if you are prepared for the next normal, but research has shown that some of the changes in customer behaviour are here to stay.