Design thinking
What Qualities Make a Great UX Designer?
What makes a great UX designer? It’s an important question, not just for current and aspiring UX designers, but also for those looking to hire or working with UX designers.
Thoughts
Explore recent work and thinking, including industry insight, creative trends, behind-the-scenes stories, and press features
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Design thinking
Power of Persuasive Storytelling in UX Design
In UX design, storytelling is a powerful technique for UX teams. It creats a compelling narrative arc that places people at the centre of the design. It helps us to visualise how the product can become part of people’s lives and ultimately become part of their reality.
Build a business
Challenges Digital Brands Need to Overcome in Order to Survive a new Digital Age
How can your business survive this new digital age? Here are some strategic digital tips that will help your brand survival for the foreseeable future.
Build a business
Personal Branding: How to Build Online Fitness Brand Called ‘You’
How will your personality attract new clients online?
Build a business
What Type of Website Does Your Business Need?
Be familiar with all the different kinds of website categories out there, and get the expert tips you need to build a brilliant website.
Build a business
Aligning Your Digital Strategy With Your Business Strategy
Fact: The alignment between digital and business strategies delivers tangible value
Case studies
A Live-streaming Success Story: FlatOut 30
When COVID-19 hit the UK in March 2020, social distancing guidelines required “non-essential” businesses to close their doors, which hit the fitness industry especially hard. Gym-goers were no longer able to attend the classes they loved.
Build a business
Top Tips: Things Every Small-Business Website Needs
From contact information to customer testimonials, here are the essentials that will effectively help you do business.
Build a business
Analysing Data Along The Customer’s User Journey
Make sure accessibility isn’t an afterthought. Integrate ethical design thinking to evolve how your business thinks so you can tackle web accessibility like never before.
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