Power of Persuasive Storytelling in UX Design

In UX design, storytelling is a powerful technique for UX teams. It creats a compelling narrative arc that places people at the centre of the design. It helps us to visualise how the product can become part of people’s lives and ultimately become part of their reality.

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A Live-streaming Success Story: FlatOut 30

When COVID-19 hit the UK in March 2020, social distancing guidelines required “non-essential” businesses to close their doors, which hit the fitness industry especially hard. Gym-goers were no longer able to attend the classes they loved.

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